Through a new partnership between Ford and Unifi, supplier of the recycled fiber used in 2013 Ford Fusion and Focus Electric models, Fusion buyers can now have an even bigger positive impact on the environment.
Just by buying the 2013 Ford Fusion Hybrid, Fusion Energi plug-in hybrid, or Focus Electric, customers will already save 2 million plastic water bottles from landfills, because they will be recycled and used in the REPREVE, the seat fiber of those models. In addition to recycling waste, REPREVE reduces energy consumption by offsetting the need to use newly refined crude oil.
However, in an effort to generate awareness of the importance of recycling, Unifi pledges a portion of the profits from REPREVE to four environmental nonprofit organizations. Through the REPREVE Gives Back program, voters can help determine how the funds will be distributed among the four nonprofits. To vote, customers must “like” REPREVE on Facebook and click the “Gives Back” tab to get a passcode. At www.repreve.com, customers can vote for their favorite environmental cause.
Organizations that customers can designate are Keep America Beautiful, Conservation Alliance, American Rivers, and the Rocky Mountain Institute.
REPREVE is made from a blend of post-industrial and post-consumer waste. Each 2013 Focus Electric seating interior contains the equivalent of about 22 recycled plastic bottles while 2013 Ford Fusion hybrids contain nearly 42. Unifi and Ford also are collaborating on collection points within Ford facilities in Michigan and California to collect bottles that could be part of the more than 2 million to be recycled into REPREVE for Fusion and Focus Electric in their first model years.
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