The Ford Atlas, the newest truck concept from Ford, was designed for one thing: being tough. Every detail of the Atlas serves a purpose. But designers wanted to be sure to balance function with an eye catching design. In order to achieve balance, the early sketches went through a lot of changes to reach the final design.

In the first sketches, the Ford Atlas had a windshield that continued over the heads of the driver and passenger, to create the illusion of a moonroof. Ultimately, an integrated roof carrying system for large cargo was included instead.

For any truck, maximum storage space is a necessity. So how about a hollow space inside the tailgate for tools and other small equipment? Designers decided the Atlas was better suited for large cargo and included a cargo cradle that pulls out of the tailgate instead.

Finally, sometimes the work starts before the sun is up. The original Ford Atlas sketches included lights from the top of the cab that shine into the bed. It was decided that in order to see the cargo better, the light should come from inside the cab. The Ford Atlas concept has lights inside the truck bed walls.

The final design of the Ford Atlas is definitely a thing of beauty, and a rugged tough beauty at that. To see the Ford Tough Trucks that are already available for purchase, come visit us at Matt Ford Sales, your Kansas City Ford dealer.